Ben and Jerry’s line of organic ice cream flavors (introduced in 2003), has not been doing very well. I haven’t really seen them in supermarkets, and this week they made an appearance at my neighborhood’s Grocery Outlet – for $1.50 each! I tried their organic vanilla and organic strawberry and they were both fine, not spectacular. These are not flavors I usually get, so I can’t say how they compare to the originals.
It’s another matter with Chocolate Fudge Brownie ice cream, which is one of my favorite B&J’s flavors. Alas, I’ll have to continue eating the regular version (usually $3 on sale at Safeway), as the organic version just doesn’t do it. The problem starts with the flavor of the ice cream, the chocolate is just not deep enough, it lacks that almost bitter richness of the original. In a blind test, I would not guess it was Ben & Jerry’s. The lack of flavor continues in the brownie – which is also dry (how do they manage to make a brownie that is sitting in ice cream dry?) and non-chewy. Not a brownie you’d pay to eat. In other words – there is a reason why this ice cream is being sold at Grocery Outlet.
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