Can Chipotle compete with local taquerías?
Living in San Leandro, I have easy access to a lot taquerías, so it’s probably not surprising that it took me years to finally try Chipotle – which has been occupying the old Copymat space in downtown San Leandro for over a decade now. I finally did several years ago (and you can read my review of their quesadilla), at my daughter’s urging, and I wasn’t impressed. Still, she likes it, so we get it once in a while. My last order reminded me of why it’s not more often.
Chipotle has an easy online ordering system, which allows you to customize your order, and it’s usually ready before you can get to the store. Their prices vary significantly between locations – with the Chipotle in San Leandro having some of the highest prices in the nation. Alas, they haven’t gone up as much as prices at other taquerías. Chipotle has its own frequent user club that allows you to very slowly accumulate points that you can exchange for free food. After this order, I’ll be able to get some free tortilla chips. Yippy (/s).
I ordered a steak burrito ($12.50) with cheese, sour cream and tomatillo-green chili salsa. As usual, I skipped the rice and beans. I was disappointed. Not only was the burrito fairly small, but it was cold. That’s because the cheese, sour cream and salsa are all added cold and very quickly cool down the beef. I suspect the tortilla is not steamed hot before serving it either. I was able to microwave it and melt the cheese as I was eating it at home – but I’m not sure if you’re given that option if you eat it at the restaurant.
I wasn’t thrilled by the flavor either. The tomatillo-green chili salsa was very strong and pretty much overwhelmed all other flavors. The burrito was too salty as well. The meat, cut into cubes, was OK but not particularly flavorful or tender.
In all, there isn’t much to recommend these burritos, other than the fact that I can order them online – unlike the much better ones at Taquería Los Pericos, half a block away.
I also got a large guacamole ($5.90) and a regular order of tortilla chips ($2.10). There are more than enough chips in the regular order to consume the guacamole – and this way I saved 65 cents over the “large guacamole and large chips” item. Yes, I know, it’s not much, but I hate giving any extra money to large corporations.
The guacamole was quite good. It was a little salty, but it tasted quite fresh. The chips are pretty light, a tad greasy, but good as well. Still, they do seem to be on the expensive side given that taquerias usually serve them for free.
My daughter got the chicken al pastor burrito bowl ($11.75), which she gets with extra black beans, extra cheese, extra rice, extra lettuce and extra sour cream. She really likes it, and given that she’s not a huge meat eater it works out well for her. A bowl can work out to two meals if she’s not particularly hungry.
In all, Chipotle is a mixed bag. It works out for my daughter but not for me. I prefer Los Pericos and other local taquerias, but I do like their convenient ordering method. I don’t like that they prompt you to tip for a take out order – but that’s become standard nowadays.
Chipotle
1505 E 14th St
San Leandro, CA
(510) 667-1003
Daily: 10:30 AM–11 PM
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