Ben & Jerry’s selling strategy must be based in introducing new flavors, as they do so quite regularly lately. We, of course, have to try them, though it’s been years since we found a new flavor we really liked. For the most part I stick to my old favorite Chubby Hubby and mourn the demise of Wavy Gravy.
So far, I’ve tried 2 of the many new flavors.
I really liked Fossil Fuel, a “Sweet Cream Ice Cream with Chocolate Cookie Pieces, Fudge Dinosaurs and a Fudge Swirl”. It reminded me a little of the dearly departed Wavy Gravy, in that it was a light-flavored ice cream with a fudge swirl, alas it doesn’t have the nuts. B&J’s fudge is delicious, though, so I’m glad there is another ice cream that features it.
I wasn’t as excited about The Gobfather, a “Chocolate Ice Cream with Fudge Covered Almonds & a Nougat Swirl”. I’m not a huge chocolate ice cream fan to begin with, and I didn’t feel the almonds or nougat swirl contributed much to it. Indeed, the chocolate flavor is so strong that the nougat was completely drowned.
I also recently had chocolate peanut butter chocolate chip cookie dough – a flavor I can’t find in their website – which I also wasn’t crazy about for similar reasons: the chocolate flavor overwhelmed the cookie dough flavor. I guess no more chocolate-based ice creams for me.
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